We Make AI
Work for Everyone
CBR Consulting was founded on a simple belief: every business — not just the Fortune 500 — deserves access to the transformative power of artificial intelligence. We exist to make that a reality for Dallas and DFW businesses.
As Seen In
Our Mission
Leveling the playing field for small businesses
For too long, advanced AI has been the exclusive domain of large corporations with massive tech budgets. CBR Consulting was founded to change that. We translate complex AI capabilities into practical, affordable strategies that any business owner can implement — regardless of their technical background.
Our approach is simple: listen first, understand your business deeply, then build AI solutions that deliver measurable ROI. No overselling, no unnecessary complexity — just smart technology working hard for your bottom line.
Founder & Lead Consultant
The Person Behind CBR Consulting
20+ Years
International Business Experience
MBA + DBA (AI)
Univ. of Houston & Walsh University
Dallas, TX
Serving Local & Global Markets
International
Online Business Background
Cristian Berguno is the founder of CBR Consulting, where he helps small and medium-sized businesses integrate AI into their daily operations to drive efficiency, reduce costs, and unlock growth.
With over 20 years of international experience in sales and business development, Cristian brings a practical, results-driven approach to every engagement. He specializes in translating complex technologies into simple, actionable strategies that business owners can actually implement — without needing a technical background.
Cristian holds an MBA from the University of Houston and is a DBA (AI) alumnus from Walsh University in Michigan. His academic focus on artificial intelligence, combined with decades of hands-on business experience, gives him a rare ability to bridge the gap between cutting-edge AI capabilities and real-world business needs.
Based in Dallas, TX, he is focused on supporting the local business community while also leveraging his experience building and managing international online businesses. He is passionate about helping business owners understand how AI can create real, measurable impact in their everyday operations.
“AI isn't just for big corporations. With the right guidance, any business can use it to work smarter, serve customers better, and grow faster.”
— Cristian Berguno, President & Founder
MBA — University of Houston
Business Administration & Strategy
DBA (AI) — Walsh University
Doctorate of Business Administration in Artificial Intelligence
20+ Years International Business
Sales, Business Development & Cross-border Operations
150+ Businesses Advised
Across Retail, Legal, Construction, Healthcare & More
Areas of Expertise
Our Team
The Experts Behind Your Results
Cristian Berguno
President & Founder
20+ years international business experience. MBA (University of Houston) + DBA in AI (Walsh University). Dallas-based AI consultant serving SMBs across the DFW Metroplex.
Marcus Webb
Lead AI Solutions Architect
10 years building automation and machine learning systems. Specializes in integrating AI with legacy business tools. Expert in n8n, Python ML frameworks, and Salesforce integrations.
Sofia Reyes
AI Business Analyst
Former operations director turned AI strategist. Sofia specializes in process mapping, ROI modeling, and translating complex business challenges into actionable AI roadmaps for Dallas-area SMBs.
Our Values
What We Stand For
Clarity Over Complexity
We speak human, not tech. Every recommendation, report, and strategy we deliver is written in plain language you can act on immediately.
Your Success Is Our KPI
We measure our own performance by the results our clients achieve. If you don't win, we haven't done our job.
Honest & Transparent
We'll never recommend an AI solution you don't need. Our audits are honest, our pricing is clear, and our results are real.
Partners, Not Vendors
We embed ourselves in your business, learn how you work, and build solutions that genuinely fit — not one-size-fits-all templates.
Client Results
Real Results, Real Businesses
Let's build something great together
Ready to see what AI can do for your Dallas business? Start with a free, no-obligation 30-minute AI audit with Cristian.